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  • Boeing’s $6.2 Billion Crash: Can Ortberg Steer the Company Back?
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Boeing’s $6.2 Billion Crash: Can Ortberg Steer the Company Back?

Nero October 23, 2024 2 min read

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Boeing faces $6.2 billion loss in Q3, blames strikes and debt

Boeing just hit a financial wall, reporting a staggering $6.2 billion loss in the third quarter. Investors and analysts want answers. What caused this disaster? And can CEO Kelly Ortberg reverse Boeing’s downward spiral?

Union Strikes Skyrocket Costs

Since September 13, the International Association of Machinists and Aerospace Workers (IAM) strikes have seriously inflated Boeing’s operating costs. The labor dispute threw a wrench into Boeing’s plans, grounding their progress and bleeding their finances. Ortberg admitted the company’s operations have derailed.

Debt Drags Boeing Down

In a blunt email before the earnings call, Ortberg didn’t hide Boeing’s dire situation. “Trust in our company has eroded,” he said. Boeing’s mounting debt has weighed heavily on the company’s ability to move forward, and lapses in performance have alienated customers. Ortberg acknowledged these operational blunders and their devastating consequences.

Year-to-Date Troubles Multiply

Boeing’s issues stretch far beyond this quarter. Their year-to-date losses now total $8 billion. Deliveries are down too, with just 291 planes delivered this year, a decrease of 80 compared to last year. Boeing’s downward trajectory shows no signs of easing up.

Ortberg’s Plan to Fix the Mess

Ortberg laid out a clear plan during the earnings call. He knows Boeing can’t keep heading in the same direction. To steer the company back on track, he called for major changes in the company’s culture, improved execution on new projects, and a renewed focus on the future. The challenge? It’s going to take time, and the company’s reputation won’t rebuild overnight.

Streamlining for Survival

Ortberg envisions a leaner, more efficient Boeing. He plans to slim down the company’s portfolio, focusing only on what they do best. “We need to reset priorities,” he said, signaling that cuts are coming. The company faces today’s battles while planning for a future that seems distant.

A New Aircraft? Not Yet

Ortberg hinted at the idea of developing a new commercial airplane but quickly pumped the brakes on expectations. Boeing needs to stabilize its business, deliver on current commitments, and restore its balance sheet before that dream takes flight. For now, the company has far more pressing problems to solve.

Boeing’s Future: Flying or Failing?

Boeing’s third-quarter loss paints a bleak picture, but Ortberg remains committed to turning the company around. Can he succeed? Boeing has weathered turbulence before, but this financial crash is one of its worst. It’s now a question of whether Ortberg’s strategy can lift Boeing back into the skies or if the company’s freefall will continue.

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