Toyota has recently announced its decision to discontinue sponsorship of LGBTQ parades and events while also stepping back from diversity, equity, and inclusion (DEI) initiatives. This shift appears to be a response to backlash from anti-DEI activists, particularly Robby Starbuck, who has publicly criticized the company’s past support for LGBTQ events and DEI programs
In an internal memo, Toyota conveyed its intention to refocus community activities on professional development, networking, and volunteering, aligning these efforts more closely with its core business objectives. Additionally, the company plans to withdraw from participating in the Human Rights Campaign’s Corporate Equality Index.
This move reflects a broader trend among U.S. companies, including notable brands like Ford and John Deere, which are distancing themselves from “DEI efforts” amid increasing pressure from vocal groups opposing “woke” policies.
(Fox Business).